Adele’s 25 has become the first album to sell over a million copies during three separate sales weeks.
Thanks to the holiday boost, Adele sold another 1.15 million copies this week, making it her second-largest sales week thus far.
A surge in sales in the week leading up to Christmas (Dec. 25) was expected, as consumers rush to make last-minute holiday purchases. Also aiding 25’s sales in the most recent tracking week: the frame captured a full seven days through Dec. 24. Nielsen Music’s tracking week runs from Friday through Thursday, and Christmas Eve fell on a Thursday this year. (Usually, the tracking week will end a day or two before Christmas — or after the holiday, thus lessening the impact of the week-before-Christmas sales frame.)
25 also sold more than a million in its second week on sale, when it shifted 1.11 million. 25 was already the first album to sell a million copies in two different weeks, and now it’s the first to score three million-selling frames.
Congrats to Adele!