Marshawn Lynch doesn’t often talk to reporters, but when he does, he trademarks his words.
The Seattle Seahawks running back is seeking to legally own the sentence “I’m just here so I won’t get fined,” a catchphrase that he made infamous during the media day for this year’s super bowl when he used it to deflect nearly 30 questions from reporters.
The trademark would protect Lynch’s right to exclusively sell apparel marked with the phrase, including beanies, sweatshirts and t-shirts, according to the document.
This is not the first Lynch-ism the star running back has sought to repurpose for swag. Lynch first filed to trademark his signature slogan, “Beast mode,” at the end of his rookie season in 2008, which he then used to launch a product line of the same name. Lynch also applied for trademark rights to “I’m just ’bout that action boss,” a phrase he used in the only interview he conducted during last year’s Super Bowl media day, and now sells t-shirts bearing the words on his website.
The phrase is a reference to the NFL’s threat to hit the notoriously tight-lipped player with massive fines if he didn’t perform his media day duties. Last fall, the league charged him a total of $100,000, which included a $50,000 fine for skipping out on press conferences the year before and a $50,00 fine for the current season. The league considered fining Lynch for wearing a hat with his “Beast Mode” logo during the Super Bowl media day but ultimately backed off.
And yes, Lynch’s epic press conference has been edited into a rap song you can jam to while ordering up your official “I’m just here so I won’t get fined” hoodies, shirts and beanies.
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