'The Simpsons' Kwik-E-Truck gives SXSW a Squishee brain freeze

'The Simpsons' Kwik-E-Truck gives SXSW a Squishee brain freeze



AUSTIN, Texas — Springfield relocated to Texas this weekend.

Apu Nahasapeemapetilon left behind his octuplets to throw a Kwik-E-Mart-on-wheels party at South by Southwest. The drinks are Squishees (Not So Very Cherry and Give ‘em the Razz, of course), the attire is sensible khakis and cardigans, and the entertainment is, of course, all 26 seasons of The Simpsons served on tap.

The Kwik-E-Truck debuted in Austin just days after the Lego Kwik-E-Mart was announced. The complete set — all 1,100 pieces — is on display for the first time ever alongside the truck.

“We’re here to celebrate the Kwik-E-Mart,” Peter Leeb, vice-president of brand strategy for Twentieth Century Fox, told Mashable. “It’s been 25 years since the first episode that included the Kwik-E-Mart, and we thought it would be a great opportunity to take the truck out and give away Squishees.”

The truck drove from Los Angeles (not Springfield — d’oh!) to Austin, stopping for a Simpsons-inspired photo op in Scottsdale, Arizona.


Simpsons fans at SXSW can visit the Kwik-E-Truck from March 14 to 15 on Driskill Street. In addition to suffering brain freezes from Squishees, visitors can also pose with a friendly Apu standee, and say “Krusty-O’s!” in the Kwik-E-Photo Booth.

Thank you, come again.

BONUS: 5 Facts You Didn’t D’oh! About ‘The Simpsons’

Image: Mashable


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