At a gun show in Sioux Falls, South Dakota, a vendor was selling one of the most racist shooting targets that has probably ever existed, and his reasoning behind selling the targets was just as unbelievably racist.

The target (seen below) is of an African-American man in a running position, and the words above the man running read: “Official Runnin’ N***er Target.”

When the vendor was questioned by local news KSFY as to why he was selling the targets on his table, this is how theconversation went down:

KSFY: “Why are those on there?”

Vendor: “Why aren’t they? They’re just targets.”

KSFY: “Aren’t they offensive in nature?”

Vendor: “To who? Are you a negro? You know, there’s some black people and then there’s some negroes.”

What the vendor said next is actually what is most alarming:

Vendor: “Sold 500 of ‘em this weekend, so what difference does it make?”

Here are a few images that were taken by a KSFY photographer at the event:

It’s even worse (if that’s possible) when you see what it was surrounded by:

The organizer of the gun show has said they are “disturbed and disgusted” to see this product being sold by a vendor, and  the vendor has since been banned.

Racism is alive and well in the United States, and this is just further proof. What the vendor who sold the target said last is very telling. It basically reveals that he knows it’s wrong and doesn’t care, proving most racism is kept undercover.

Vendor: “Might not wanna put that on TV.”

Well, it is on TV — for everyone to see.

(Video via KSFY/Featured image via Wikimedia Commons/KSFY)